We Realtors spend a lot of time and money trying to pick up new customers, get leads, and keep our name out there in the sometimes carnival like world of residential real estate. We like to use carpet bombing marketing techniques, because we have been told that the wider we spread our message, the more business we will have.
In a recent webinar, the question was asked: would you rather have 100 raving fans, or 10,000 Facebook fans who don’t interact? I will take the raving fans any day. Which brings me to the featured real estate story in yesterday’s Commercial Appeal. I have known Cristofir and Angela for a couple of years. I probably didn’t really show them 50 houses over that time period as the article stated, but we looked at quite a few, mostly in a category I will call “dogs” (no offense to my real life canine friends). They wanted a fixer-upper, and everything that interested them was 5 minutes away from my house or office, so no big deal to run out for a quick showing. So we found the house; I helped them through the process; and they had a lot of nice things to say about me, like “Joe Spake is Midtown”.
I have helped a lot of young couples over the years find their first homes – many of those searches and transactions took a lot of patience. That patience has paid off many times over in referrals, resales, and general goodwill.
Read about Cristofir and Angela’s cool deal.