My new real estate rant for 2012 is: Why do you as a consumer, home owner or potential home buyer trust a national real estate company in Seattle or San Francisco for information on home values and listings rather than dealing with a local real estate professional who has personal, on-the-ground knowledge of the market? This is not an advertisement for me. I would rather see you visit one of my local colleague /competitor’s company or personal website for local information and real estate listings (although spake.com is pretty easy to remember) than visit one of the huge national sites, using data that my colleagues and I have provided to them so that they can make a profit. I won’t go into their business models; that’s another rant, but they DO make money.
So how good are the national sites? Well they are only as good as the data the get from local sources. Of course they put their on little spins in their algorithms, all with their belief and your faith that a computer 3000 miles away from the Memphis market can produce more accurate information than a local professional.
I would love to know your thoughts on this. Please comment.
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What do you think? Leave your comments.