Do people who aren’t in the market to buy or sell a home pay attention to real estate ads on television? If they don’t pay attention do the retain the subliminal message? Here are 2 currently running ads for national real estate portals. Which do you think has the most impact? What do you think? […]
More will be spent on online ads than print ads in 2012
According to eMarketer, US spending on online advertising will exceed spending on print advertising for the first time in 2012, and the trend will continue as advertisers find more value online. Online advertising spending in 2012 is predicted at $39.5 Billion, compared to $33.8 Billion for all print advertising. By 2016, the projection is $62B […]
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Stuff real estate agents do – pictures
We real estate agents like to put our pictures on everything: business cards, advertisements, our web sites and blogs, the doors of our cars, and For Sale signs. This post is not about the various levels of professionalism displayed in pictures of the properties we service, but the pictures we display of ourselves. Quick! Name […]
